Graphic, Digital & Motion Designer | Photographer | videographer | languages nerd

With 15+ years in the industry, I bring experience and passion for brand storytelling across print, digital, motion, and photography. I’ve built a career on elevating visual identities, ensuring consistency and impact across every touchpoints — from high-level brand campaigns to business communications. My experience also includes:

  • Strategic approach balancing creative vision with practical business objectives

  • Mentor and develop designers, fostering growth and elevating team capabilities

  • Drive major campaign rollouts from initial brief through multi-channel execution

  • Orchestrate complex projects with meticulous attention to timeline and deliverables

  • Multilingual proficiency in English, French, Spanish and currently learning German

  • Cultural adaptability enhancing client relationships and international collaborations

  • Disciplined work ethic focused on exceeding expectations and meeting deadlines

  • Work with copywriters, marketers, and stakeholders to craft designs that engage and persuade diverse audiences

EXPERIENCE

SENIOR DESIGNER
2021 – Current

TPG TELECOM

Versatile creative leader overseeing design across three major telecom brands (Vodafone, TPG, Lebara) while managing a team of designers and driving major projects.

  • Lead design for major TPG projects, establishing creative direction and quality benchmarks

  • Manage three graphic designers, fostering skill development and quality output

  • Develop high-impact visual assets including POS materials, digital animations and retail signages

  • Create SIM packaging, social media graphics and HTML5 Google ad campaigns

  • Produced animations for digital platforms and retail environments

  • Contribute UX/UI design for Lebara eSIM app and website relaunch with focus on user experience

  • Ensure timely project delivery through effective resource allocation and workflow optimisation

  • Facilitate cross-functional collaboration between marketing, branding and development teams

  • Balance multiple brand priorities while maintaining distinct visual identities for each brand

SENIOR ARTIST AND MOTION DESIGNER
2020 – 2021 

HOGARTH

Directed creative strategy for Vodafone while overseeing production across multiple channels and mentoring junior talent.

  • Led all creative development for Vodafone account, serving as primary artistic liaison

  • Managed relationships with printing partners, client stakeholders, and production teams

  • Ensured consistent brand voice and visual standards across all deliverables

  • Conceptualised and created social media content driving brand engagement

  • Developed integrated campaign assets maintaining cohesive messaging across touchpoints

  • Mentored and guided a Mid-Weight Artist and Junior Artist on the Vodafone team

SENIOR CREATIVE ARTWORKER AND MOTION DESIGNER
2015 – 2020  

VODAFONE

Versatile creative professional progressing from artworker to motion designer, delivering high-impact visual content for major brands and retail environments.

  • Executed design implementations for catalogues, brochures and marketing collateral

  • Produced large-format printing materials and point-of-sale displays

  • Supported design team and campaign managers across diverse project requirements

  • Created digital stills and animations for nationwide retail store displays

  • Developed dynamic visual content for in-store customer experience enhancement

  • Collaborated with premium brands including Apple, Qantas, Netflix, Samsung, and Amazon

  • Maintained brand consistency while delivering various print and digital assets across platforms

FREELANCE GRAPHIC DESIGNER
2015

DYSON

Delivered high-impact design solutions during a one-month contract and managing multiple projects while supporting studio operations.

  • Created EDM campaigns driving customer engagement and conversion

  • Designed various print based retail graphics enhancing in-store brand presence

  • Oversaw print production processes ensuring quality output and adherence to timelines

  • Maintained efficient workflow management during high-volume periods

  • Collaborated with internal stakeholders to translate requirements into design deliverables

  • Supported daily studio operations while managing concurrent project deadlines

  • Applied versatile design skills across digital and print platforms

SENIOR GRAPHIC DESIGNER
2015

IVE GROUP

Delivering premium creative solutions for major financial and insurance brands while building strong client relationships.

  • Managed key accounts including Insurance Australia Group (IAG), NRMA, SGIO, SGIC, CGU, and ANZ

  • Served as primary creative contact for stakeholders across multiple national brands

  • Produced on-brand graphic design solutions with exceptional attention to detail

  • Consistently met tight deadlines while maintaining superior quality standards

  • Coordinated effectively with both internal teams and external stakeholders

GRAPHIC DESIGNER
2007 – 2014

DOMINION COLANCO

Delivered premium design solutions for high-profile corporate clients while mastering technical prepress production.

  • Applied on-brand visual assets for Starwood Hotels and luxury hospitality brands

  • Developed dynamic sports marketing materials for NRL, AFL, and NSW Rugby organisations

  • Produced technical design solutions for technology sector clients including Anixter

  • Prepress production through hands-on collaboration with on-site printers

  • Ensured colour accuracy and production quality across diverse print mediums

  • Managed client relationships and design approval processes

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