Graphic, Digital & Motion Designer | Photographer | videographer | languages nerd
With 15+ years in the industry, I bring experience and passion for brand storytelling across print, digital, motion, and photography. I’ve built a career on elevating visual identities, ensuring consistency and impact across every touchpoints — from high-level brand campaigns to business communications. My experience also includes:
Strategic approach balancing creative vision with practical business objectives
Mentor and develop designers, fostering growth and elevating team capabilities
Drive major campaign rollouts from initial brief through multi-channel execution
Orchestrate complex projects with meticulous attention to timeline and deliverables
Multilingual proficiency in English, French, Spanish and currently learning German
Cultural adaptability enhancing client relationships and international collaborations
Disciplined work ethic focused on exceeding expectations and meeting deadlines
Work with copywriters, marketers, and stakeholders to craft designs that engage and persuade diverse audiences
EXPERIENCE
SENIOR DESIGNER
2021 – Current
TPG TELECOM
Versatile creative leader overseeing design across three major telecom brands (Vodafone, TPG, Lebara) while managing a team of designers and driving major projects.
Lead design for major TPG projects, establishing creative direction and quality benchmarks
Manage three graphic designers, fostering skill development and quality output
Develop high-impact visual assets including POS materials, digital animations and retail signages
Create SIM packaging, social media graphics and HTML5 Google ad campaigns
Produced animations for digital platforms and retail environments
Contribute UX/UI design for Lebara eSIM app and website relaunch with focus on user experience
Ensure timely project delivery through effective resource allocation and workflow optimisation
Facilitate cross-functional collaboration between marketing, branding and development teams
Balance multiple brand priorities while maintaining distinct visual identities for each brand
SENIOR ARTIST AND MOTION DESIGNER
2020 – 2021
HOGARTH
Directed creative strategy for Vodafone while overseeing production across multiple channels and mentoring junior talent.
Led all creative development for Vodafone account, serving as primary artistic liaison
Managed relationships with printing partners, client stakeholders, and production teams
Ensured consistent brand voice and visual standards across all deliverables
Conceptualised and created social media content driving brand engagement
Developed integrated campaign assets maintaining cohesive messaging across touchpoints
Mentored and guided a Mid-Weight Artist and Junior Artist on the Vodafone team
SENIOR CREATIVE ARTWORKER AND MOTION DESIGNER
2015 – 2020
VODAFONE
Versatile creative professional progressing from artworker to motion designer, delivering high-impact visual content for major brands and retail environments.
Executed design implementations for catalogues, brochures and marketing collateral
Produced large-format printing materials and point-of-sale displays
Supported design team and campaign managers across diverse project requirements
Created digital stills and animations for nationwide retail store displays
Developed dynamic visual content for in-store customer experience enhancement
Collaborated with premium brands including Apple, Qantas, Netflix, Samsung, and Amazon
Maintained brand consistency while delivering various print and digital assets across platforms
FREELANCE GRAPHIC DESIGNER
2015
DYSON
Delivered high-impact design solutions during a one-month contract and managing multiple projects while supporting studio operations.
Created EDM campaigns driving customer engagement and conversion
Designed various print based retail graphics enhancing in-store brand presence
Oversaw print production processes ensuring quality output and adherence to timelines
Maintained efficient workflow management during high-volume periods
Collaborated with internal stakeholders to translate requirements into design deliverables
Supported daily studio operations while managing concurrent project deadlines
Applied versatile design skills across digital and print platforms
SENIOR GRAPHIC DESIGNER
2015
IVE GROUP
Delivering premium creative solutions for major financial and insurance brands while building strong client relationships.
Managed key accounts including Insurance Australia Group (IAG), NRMA, SGIO, SGIC, CGU, and ANZ
Served as primary creative contact for stakeholders across multiple national brands
Produced on-brand graphic design solutions with exceptional attention to detail
Consistently met tight deadlines while maintaining superior quality standards
Coordinated effectively with both internal teams and external stakeholders
GRAPHIC DESIGNER
2007 – 2014
DOMINION COLANCO
Delivered premium design solutions for high-profile corporate clients while mastering technical prepress production.
Applied on-brand visual assets for Starwood Hotels and luxury hospitality brands
Developed dynamic sports marketing materials for NRL, AFL, and NSW Rugby organisations
Produced technical design solutions for technology sector clients including Anixter
Prepress production through hands-on collaboration with on-site printers
Ensured colour accuracy and production quality across diverse print mediums
Managed client relationships and design approval processes